Right now, according to TheWeddingReport.com, the national average wedding cost is $25,631, and our recent survey shows that we’re far, far away from the days when the bride’s parents footed most of the bill (and really far, far away from the days when the bride’s parents also made most of the wedding decisions.) Now, the bride and groom are covering a big majority of the wedding costs, but they’re welcoming financial contributions from others. And you’re going to be surprised by who these Others are.
In 2011, the bride and groom took on 83.2% of their wedding expenses (that’s up 1.9% from 2010,) and parents footed in 2011 51.5% of the bills. That too is up a bit from 2010…mostly because we’re seeing both the bride’s and groom’s parents kicking in some cash for the big day. The old ‘Who Pays for What?’ charts in old wedding etiquette books have gone out the window, with the bride and groom and all sets of parents (since you might have four sets if both bride’s and groom’s parents have divorced and remarried) deciding for themselves who is going to pay for which elements of the ceremony and reception. So you might have the groom’s parents hosting the morning-after breakfast instead of the rehearsal dinner. The bride’s parents might host the welcome cocktail party for out of town guests. And did you know that it used to be the groom’s family’s responsibility to pay for the bride’s bouquet? That’s rarely seen anymore. Plainly put, the bride and groom join their wallets with their parents’ wallets and custom-select who will pay for what.
Parents often say they enjoy getting to taste and purchase the wedding cake, when the wedding couple gives that priority to them (and of course, joins them for the tasting!)
Now what about the surprising Others who are also contributing? Our report reveals that Other Relatives are pitching in 14.6% of the wedding expenses! And that’s up from 12.8% in 2010, a 14.1% increase! Who are these relatives? We’re talking grandparents, godparents, siblings and other special relatives who want the couple to have their dream day, more than they want to give them a blender as a wedding gift. So you might see a set of grandparents paying for the photography package as their wedding gift to the bride and groom who can’t foot the pricy bill. Godparents might pay for the classic car as their wedding gift to the couple. Yes, it can be an exorbitant gift in many cases, but it can also be a smaller gift…like grandparents paying for the marriage license. They’re part of the team, picking up part of the bill, so they’re in the stats.
Who else is helping to bring the dream day to life? This one surprised me, and made me quite happy: our survey respondents said 6% of wedding cost contributors are Friends. That’s up — get this! — 25% from 2010. And again, it might be a lofty expense, or it might be something less expensive. “I knew my best friend was disappointed that her budget wouldn’t allow her to get her hair and makeup professionally done for her wedding day,” says one spectacular friend who also happened to be a bridesmaid. “So I joined up with the other bridesmaids to give her a combined birthday-bridal shower gift of a $400 gift card to her favorite bridal salon so that she could get her hair, makeup and nails done!” Those friends just paid for a part of the wedding budget and gave the bride an experience she deeply wanted, and will never forget.
We’re seeing more loved ones offering to help pay for dream weddings, and more groups enjoying customizing who will pay for what…and brides and grooms are — according to our report — keeping their costs on the moderate level. They’re not using the eight wallets in the mix to add exorbitant elements to their day. No one’s saying, “Grandma wants to pay for the entertainment? Well, then we will get that 12 piece orchestra!” No, they’re still operating on a careful and often conservative budget. Our surveys and Trend Talks reveal that couples want more romantic, simple and fun weddings, rather than formal, ornate ones. They’re spending less overall, often inviting fewer people, and including more unique options. They’re just adding more oomph to the wedding budget they do have access to, thanks to the generous loved ones all around them.
Who is helping to pay for your wedding, and how did you and they choose what they’d contribute to?










